Luke Nieuwenhuis

Vice President - Distributor Incentives at Amway / Board of Directors

Board Member since 2019

Luke Nieuwenhuis is Vice President – Distributor Incentives at Amway. In this role, he provides leadership of strategy and execution for incentive programs for Amway Business Owners globally. Prior to beginning this role in 2019, Luke served as a Vice President in Amway’s Global IT division, where he was responsible for the Americas Region and oversaw the development, implementation, and operation of technologies used to support Amway distributors across North, Central, and South America.

Nieuwenhuis has held various leadership positions across divisions at Amway, including serving as head of Global Strategic Planning, where he was responsible for business planning, corporate strategy, forecasting, market research, corporate development, and business intelligence/analytics.

Prior to joining Amway, Nieuwenhuis worked at Meijer, Inc., in a variety of property development, business planning, and supply chain roles. He received a Bachelor of Science degree in Geology and a Bachelor of Arts degree in International Business from Calvin College. He received a Master of Business Administration degree with concentrations in Supply Chain and Finance from Michigan State University. Nieuwenhuis serves on the board of CURE International, a not-for-profit organization that provides medical treatment through a system of hospitals to children in need around the world.