ToonUps today announced that their goal of reaching six million good deeds in their Facebook game, A Better World, by January 1st, 2013, was accomplished, releasing the funds to provide life-saving surgeries for three babies suffering from hydrocephalus. The three children, Sylas Oola, Maureen Ageno, and Sharon Apio, are now being treated at CURE Uganda thanks to the players of A Better World.
“Without treatment, up to 6 in 10 people with hydrocephalus will die, and those who survive have varying amounts of intellectual, physical, and neurological disabilities,” noted Joel Worrall, vice president of CURE.org. “Playing a fun game is a simple way people with or without financial means can help others and feel better about themselves. We’ve done a series of campaigns with A Better World. We helped ten children to walk for the first time, and they sent over 50,000 get well wishes from their players to children in our hospitals.”
In the campaign, which began on November 5th, 2012, players of A Better World did good deeds in the real world and posted those deeds in various sections of the game. Players also express gratitude, report acts of kindness, send love, say prayers, and share their hopes and dreams. Deeds ranged from the simple, such as holding a door for someone with packages, to helping victims of Hurricane Sandy.
“Many people are pointing fingers at violent video games in the wake of recent tragedies, so we think it’s important to let people know there are video games that are doing a great deal of good in the world,” said MarySue Hansell, COO of ToonUps. “Parents, teachers, and all people need to understand that there are alternatives and vehicles that use technology for good.”