One of the wonderful aspects to Internet is not only the vast array of new business opportunities that the information superhighway provides, but also the ability that businesses have to construct their business models to create social good.
The Expressionary, a new Atlanta-based specialized gift company with a charitable purpose, is just such a business, and they have chosen CURE International as one of their founding charitable organizations.
“Think of this product as the ‘Expressive Dictionary,’” says William Mehserle, president of parent company, Expression-ary, LLC. “Most people can easily think of two to four words that best describe someone closest to them, but they struggle for the deeper expressions that truly signify that person and their relationship. The Expressionary will eliminate that struggle.”
For every product sold, The Expressionary, donates a minimum of 10 percent to one of its partner charities. Each purchaser is able to select one of the company’s partner non-profits to which his or her contribution will go.
CURE International is one of the first charities that The Expressionary has chosen to support.
We’re thankful to have businesses like The Expressionary working to support and advocate for the children and families we serve at CURE International.
Partner Your Business with CURE?
If you’d like to discuss how your business can partner with CURE International, email us, and let’s start a conversation. We’d love to have you as part of the CURE family.