FOR IMMEDIATE RELEASE
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Nationwide Campaign Aligns Fitness with Philanthropy
Attained Fitness Goals Provide Life Saving Surgeries for Underprivileged Children

Lemoyne, Pa., Jan. 30, 2013 – Today, CURE International announced the launch of its Champion campaign that helps individuals attain their fitness goals while simultaneously raising money for the life-saving and life changing surgical needs of children with disabilities. The nationwide campaign is now accepting applications from dedicated individuals who are willing to commit to a fitness and fundraising goal. CURE will collect team participants over the next four weeks and select men, women or groups based on their goals.

Once the teams are established, they will be given a customizable webpage to promote and manage their campaign. Champion team members will also be paired with three celebrity fitness coaches as well as a fundraising coach who will assist them in their quest to meet their physical and the philanthropic goals. Each team will be connected with a child who requires CURE fundraising efforts. When the fundraising goal has been achieved, a team member and coach will be randomly selected for a goodwill trip to a CURE Hospital to meet with the patients and families at their homes. CURE hospitals are located in Afghanistan, Dominican Republic, Ethiopia, Honduras, Kenya, Malawi, Niger, Uganda, United Arab Emirates, and Zambia. The Tebow CURE Hospital is also currently under construction in the Philippines.

“We designed the Champion Campaign for everyone wanting to accomplish a fitness oriented goal,” noted Joel Worrall, vice president, cure.org. “What better motivation do they need than saving a child’s life? It empowers people to make a real impact and see their results in ways they could never have imagined.”

CURE has partnered three highly accomplished fitness coaches: Andrea Metcalf, best–selling author of Naked Fitness and frequent guest of The Today Show, GMA Health and Better TV; John Carter, one of the most celebrated professionals in the fitness industry and star of his own workout videos and; Tiffany McWilliams Dudley, the three-time NCAA Champion, and SEC Hall of Fame runner. In addition to the fitness coaches, CURE’s own fundraising guru, Katie Rae Spell, will assist Champion team members with their fundraising strategies and goals.

“CURE Champion is one of the most innovative ways I’ve seen to combine fitness with charity,” states John Carter, “Fitness goals can range from losing 20 pounds to running a marathon, as long as the individual has the drive to see it through and is committed to meeting the fundraising goal, we will find ways to support and motivate them.”

To get involved, visit http://cure.org/champion.

More about CURE & the Champion Fitness Coaches

CURE International’s mission is to heal the sick and proclaims the kingdom of God. It is the largest provider of reconstructive surgery to disabled children in the emerging world. Since opening the doors of its first surgical teaching hospital in Kijabe, Kenya, in 1998, CURE’s focus on bringing healing to developing nations has resulted in more than 1.9 million patient visits and over 138,000 surgeries to correct physically disabling conditions. CURE has also trained more than 6,100 medical professionals, raising the standard of care in the countries where it operates. Please visit http://cure.org for more information.

Andrea Metcalf, celebrity fitness trainer, best-selling author of Naked Fitness, has been seen on The Today Show, Oprah.com, HuffingtonPost, GMA Health, USA Today, and Wall Street Weekend Journal. Don’t just dream your best healthier ever after – LIVE IT. www.andreametcalf.com

John Carter’s mission is to help, motivate, inspire, and encourage others to live a healthier and happier life. He has been published in over 50 fitness magazines, including a recent feature in Men’s Fitness magazine. John also has a growing fitness community with over 95,000 members. He has appeared on national television and stars in his own fitness DVDs. CURE and John Carter are excited to help you achieve your fitness goals as well, helping children live a life free from their correctable disability. www.johncarterfitness.com

Tiffany McWilliams Dudley is a three-time NCAA Champion, four-time All-American and member of the 2006 USA World Indoor Championship team. She finished 7th at the 2008 Olympic Trials, and in 2011 was inducted into the SEC Greats Hall of Fame. After running professionally for Adidas Athletics for five years, she turned her attention to nursing. She enjoys motivating others to reach their health and fitness goals, spending quality time with family, everything outdoors, and continuing her education to become a Nurse Practitioner. www.tiffanydudley.com

Media Contacts:

Karen Carr
MRB Public Relations
732 758-1100 x101
kcarr@mrb-pr.com

Matt Shandera
Director of Marketing
CURE International
717-649-1138
matt.shandera@cure.org